The SEND A TELEGAM slogan was used in Brisbane from 17 April 1937 to 4 July 1940.
Seven main formats were produced covering 15 different dies within which there are the variations of lettering, etc.
No circle date stamp was produced for this slogan.
The slogan was 21 mm high and 51 mm long.
Boxes were 22 × 19.5 mm.
The third line varied slightly in length across the dies.
The most unique feature of the Brisbane date stamps for this slogan - and others - is that it was formatted in two ways:
- with the inner most lines of the date stamp component arranged on an arc;
- with the inner most lines of the date stamp component arranged on a straight line;
The listing of the Dies and variations below is generally chronological by type of format. The following Table provides a guide with hyperlinks:
| Words at base |
Code |
Earliest date |
Latest date |
% of Brisbane Census |
| Pillars |
2 |
17 April 1937 |
3 May 1938 |
8 |
| Pillars |
7 |
22 November 1937 |
6 January 1939 |
25 |
| Country Box |
4 |
20 April 1937 |
5 January 1939 |
38 |
| Country Box |
5 |
30 April 1938 |
3 May 1938 |
8 |
| Interstate Box |
3 |
29 April 1938 |
|
2 |
| In Pillar Box |
2 |
30 June 1940 |
4 July 1940 |
13 |
| In Country Box |
5 |
1 July 1940 |
3 July 1940 |
6 |
| Datestamp: Box;
Number: 2.
Top inscription: BRISBANE/Q'LAND.
Base inscription: POSTED/PILLARS.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 3A: A over EG.
Height of code number 2 is 4 mm.
Only recorded date of this format:
21 April 1937.
Number in Census: 2. |
21 April 1937. |
| Datestamp: Box;
Number: 2.
Top inscription: BRISBANE/Q'LAND.
Base inscription: POSTED/PILLARS.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 5B: A over GR.
Height of code number 2 is 4 mm.
Earliest date of this format:
30 April 1938.
Latest date of this format:
3 May 1938.
Number in Census: 3. |
30 April 1938. |
| Datestamp: Box;
Number: 7;
Top inscription: BRISBANE/Q'LAND.
Base inscription: POSTED/PILLARS.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 4A:
A above G.
Earliest date of this format:
30 December 1938.
Latest date of this format:
6 January 1939.
Number in Census: 6. |
30 December 1938. |
| Datestamp: Box;
Number: 7;
Top inscription:
BRISBANE/Q'LAND.
Base inscription: POSTED/PILLARS.
Top inscription: BRISBANE/Q'LAND.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 5B:
A above GR.
Earliest date of this format:
22 November 1937.
Latest date of this format:
29 April1938.
Number in Census: 6. |
29 April 1938. |
| Datestamp: Box;
Number: 4;
Top inscription: BRISBANE/Q'LAND.
Base inscription:
POSTED/COUNTRY BOX.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 3A: A over EG.
Earliest date of this format:
22 November 1937.
Latest recorded date of this format:
3 May 1938.
Number in Census: 8. |
22 November 1937. |
| Datestamp: Box;
Number: 4;
Top inscription: BRISBANE/Q'LAND.
Base inscription:
POSTED/COUNTRY BOX.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 3B: A over EG.
Only recorded date of this format:
20 April 1937.
Number in Census: 1. |
20 April 1937.
|
| Datestamp: Box;
Number: 4;
Top inscription: BRISBANE/Q'LAND.
Base inscription:
POSTED/COUNTRY BOX.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 4A: A over G.
Only recorded date of this format:
30 April 1938.
Number in Census: 1. |
30 April 1938. |
| Datestamp: Box;
Number: 4;
Top inscription: BRISBANE/Q'LAND.
Base inscription: POSTED/COUNTRY BOX.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 5B:
A above GR.
Earliest date of this format:
20 April 1937.
Latest date of this format:
5 January 1939.
Number in Census: 8. |
5 January 1939.
Small mourning cover.
|
| Datestamp: Box;
Number: 5;
Base inscription:
POSTED/COUNTRY BOX.
Characteristics:
Die 4A:
A above G.
Only recorded date of this format:
3 May 1938.
Number in Census: 1. |
3 May 1938. |
| Datestamp: Box;
Number: 5;
Top inscription: BRISBANE/Q'LAND.
Base inscription:
POSTED/COUNTRY BOX.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 5B:
A above GR.
Earliest date of this format:
30 April 1938.
Latest date of this format:
3 May 1938.
Number in Census: 3. |
30 April 1938. |
| Datestamp: Box;
Number: 3;
Top inscription: BRISBANE/Q'LAND.
Base inscription:
POSTED/INTERSTATE BOX.
Q'LAND and POSTED are both arcs.
Characteristics:
Die 5B:
A above GR.
Only recorded date of this format:
29 April 1938.
Number in Census: 1. |
29 August 1938.
Copied from Occleshaw. |
| Datestamp: Box;
Number: 2.
Top inscription:
BRISBANE/QLD. AUST.
Base inscription:
POSTED IN /PILLAR BOX.
Q'LAND and POSTED are not curved.
Characteristics:
Die 4A: A over G.
Height of code number 2 is 7 mm.
Earliest date of this format:
30 June 1940 (at 12 MN - midnight).
Latest date of this format:
2 July 1940 (at 1:00 am).
Number in Census: 3. |
30 June 1940. |
| Datestamp: Box;
Number: 2.
Top inscription:
BRISBANE/QLD. AUST.
Base inscription:
POSTED IN /PILLAR BOX.
Q'LAND and POSTED are not curved.
Characteristics:
Die 5B: A over GR.
Height of code number 2 is 7 mm.
Earliest date of this format:
2 July 1940 (at 9:30 am).
Latest date of this format:
4 July 1940.
Number in Census: 3. |
2 July 1940.
By comparing this cover with that previously, it can be inferred that a problem may have arisen on the midnight to dawn shift. The die for the slogan has been changed but not for the date stamp box. |
| Datestamp: Box;
Number: 5;
Base inscription:
POSTED
IN/COUNTRY BOX.
Q'LAND and POSTED are not curved.
Characteristics:
Die 4A:
A above G.
Earliest date of this format:
1 July 1940.
Latest date of this format:
3 July 1940.
Number in Census: 3. |
1 July 1940. |